IVECO Electrifies Metallica’s M72 World Tour: A Sustainable Partnership for a Better Future
IVECO announced a historic partnership with Rock & Roll Hall Of Famers, Metallica, during the launch event of its full range renewal in Barcelona. IVECO’s electric and natural gas trucks and minibuses will support Metallica during the European leg of their M72 World Tour, filling stadiums across the continent from May to July 2024.
This collaboration will see IVECO transport the band and their equipment to their concert locations in Munich, Helsinki, Copenhagen, Warsaw and Madrid. The announcement closed with the official launch video of IVECO’s new full range, enlivened by the thrilling soundtrack of Metallica’s hit song “It’s Electric.”
Luca Sra, President of the Truck Business Unit at Iveco Group, stated: “The launch of IVECO’s 2024 full range is a unique milestone in our history that opens up an exciting chapter powered by our new sustainable vehicles. We are very happy to team up with this amazing band and crew onboard our alternative propulsion vehicles. This partnership will be driven by our shared vocation for supporting sustainable communities and pushing the boundaries for a better world.”
IVECO will provide electric and natural gas S-eWay and S-Way Metallica Special Edition heavy-duty trucks, personalised with a specially designed livery in the colours of the band’s 72 Seasons album. The matte black bodywork is flooded by a bright yellow finish on the side of the cab, while the front grille bears the iconic airbrushed Metallica logo.
As part of their eco-conscious initiatives, IVECO will provide Daily Natural Gas minibuses, also featuring a Special Edition Metallica livery, for shuttle services during the concerts. These “green” vehicles are set to contribute significantly to Metallica’s goal of reducing their carbon footprint, creating a more sustainable concert experience for fans.
In addition to the environmental focus, IVECO and Metallica are joining forces to engage truck drivers worldwide. Initiatives such as inviting drivers to submit videos of themselves performing to Metallica music for a chance to win concert tickets are being planned. This collaboration extends beyond the road, aiming to create a community of like-minded individuals who share a passion for music, sustainability, and a better future.
Both IVECO and Metallica share a strong commitment to environmental protection and social responsibility. IVECO, a leader in ‘green’ transport, is dedicated to reaching net-zero carbon by 2040, supporting communities impacted by natural disasters, running training programmes for vulnerable youths, and contributing to feeding those in need. These efforts align seamlessly with Metallica’s foundation, ‘All Within My Hands,’ which supports local food banks, runs the Metallica Scholars workforce education initiative, and contributes to disaster relief efforts.
This unique partnership between IVECO and Metallica marks a harmonious collaboration between two partners perfectly in tune for a better future.