IVECO partners with Giants Live in show of strength

IVECO are proud to announce themselves as a key sponsor of the Giants Live series for 2024. 

This partnership means IVECO will have a strong presence at all live events with competitors at the six-event series proudly wearing the new IVECO logo on their shirts, plus IVECO branding will be displayed at each live arena event with additional promotional material within the show guide.

The Giants Live series features the world’s strongest men competing in multiple demanding disciplines such as deadlift and the infamous Atlas Stones. This series takes the competitors across the globe from London to Las Vegas, with the finals taking place in Glasgow this October. 

Similarly to the Giants, IVECO’s rugged vehicles frequently take up challenging missions that require plenty of strength and determination. From the IVECO Daily’s truck-based chassis and eDaily’s unrivalled 3.5-tonne towing capacity to the highly capable X-Way and 44-tonne IVECO S-Way, operators depend on the tough DNA inherent to all IVECO vehicles. 

Lisa Fuller, IVECO UK Brand Marketing and Communications Manager said “We are proud to sponsor the Giants Live series of events that see some of the strongest men on Earth compete for top honours. IVECO and this band of professional athletes have a shared ethos of absolute mission focus and outright strength.”

Giants Live co-founder Darren Sadler said: “It’s an honour for Giants Live to be sponsored by this great brand. IVECO is a perfect fit with its highly capable vehicles striking the same chord as these highly capable athletes. We look forward to putting on a great show for 2024 in partnership with IVECO.”

Discover our range of IVECO trucks today here.