Northern Commercials Stadium at Valley Parade

Northern Commercials are proud to announce their sponsorship with Bradford City Football Club for a deal that has great potential of becoming the biggest of its kind for the pair.

Effective immediately, ahead of the 2016/17 football season, the Bradford City ground will now be known as the ‘Northern Commercials Stadium at Valley Parade’ as part of the three-year deal, along with their continued sponsorship of the Midland Road stand.

The League One team that was founded in 1903, have sold in excess of 17,000 tickets during the 16/17 ticket season campaign, therefore thousands of supporters will be entering the Northern Commercials stadium during their home games this season.

Roger Peel, Managing Director of Northern Commercials commented: “We are already a proud sponsor of Bradford City and other sports organisations throughout the North of England as we understand the value of aligning ourselves with positive sporting brands. Bradford City have proved they are at the heart of the Bradford community and as a business they are trailblazers in the market place with their low priced season ticket policy. We acknowledge that and look forward to working with their fans to grow our business operation in and around the city. It’s a win-win for both parties.”

James Mason, the clubs Chief Operating Officer also commented: “Having such a high profile brand as Northern Commercials associated with the club is another feather in our cap and shows that big businesses trust our brand. Many fans will be familiar with the name Northern Commercials as a stand sponsor so this new improved agreement illustrates that commercially and operationally we are doing something right.”